Designing a logo is one of the most important and exciting steps when building out your brand, but it can be challenging to know exactly how to do it right and there’s more to it than you might think. Think about the most iconic logos you’ve seen, some are highly creative and unique, while others are simple, concise, and easily recognizable. Regardless of what direction you go in, your logo should stand out and make a statement about what you offer and why. 

Marketing and design are huge industries for a reason, there are lots of things that impact our choices as consumers, so it could help your business goals to have a deeper understanding of how design concepts influence consumer behavior. There are many design concepts that can alter the course of your customer’s journey, but today we’re going to break down just one, color.

The world is becoming more inclusive every day just as technology is becoming even more advanced. Almost 20% of the world’s population is neurodivergent, so it’s imperative to address pain points for users that may find the experience of using your website frustrating.

Scams are getting more efficient and more frequent. As technology evolves in our favor, there’s always malicious actors waiting to capitalize on vulnerabilities while we work out the kinks. You may think you’re immune to scams, but you might only realize that’s not the case only after it’s too late.

If you shop online you’ve probably encountered a virtual fitting room. I’ve certainly had some fun trying on glasses to see which ones look best on me before deciding which ones to buy online. This is becoming a more common practice for online stores, as it allows customers to try on a cosmetic product, accessory, clothing item or even see how a piece of furniture will look in their home without ever physically touching it.

Everyone loves to have a flexible shopping experience with as many choices as possible. I love having control over the way I live and the way I shop and I’m likely not an isolated case in that respect. As the industry becomes more and more competitive, consumers have more and more power over the choices they make. That includes how they pay for things! 

I’m discussing different file formats and how they're typically used. Last week I discussed the different common types of image files and audio files, today I'll be getting into the different types of video and document files.

A file type extension is a three to four letter code that serves to help your operating system choose which application to use to open a file. There are hundreds of file formats, just as there are hundreds of data assets that make up the internet and all of the programs we’ve come to know and love. Today I’ve set out simply to tackle some of the most familiar, as I too feel overwhelmed with choice.

You’ve probably heard the acronyms URI, URL, and URN thrown around a lot if you work near a computer. Many are familiar with these terms but don’t really know what they mean. Often they are even used interchangeably which is not accurate, but if you’ve done this before there is no need to worry because I’m here to set the record straight.

It’s very possible that you’re familiar with what an API is if you’re reading this post, but if you’re not familiar with what API means, it stands for application programming interface and its functionality boils down to simply connecting different programs with one another based on a set of protocols.

You have probably heard the term search engine optimization (SEO) before if you have a website or work in the tech industry. SEO is a powerful tool for marketers and data analysts who are looking for that extra push to help set them apart from their competitors.

Social influence is extremely powerful and helps us to make important decisions whether it’s choosing a restaurant to go to or making a large purchase. We love to get as much information as possible before making a difficult decision, especially today when there are so many options.

Building the perfect website is hard work. There are so many things to think about before and after launch but a website isn’t just about user experience. As much as we would love to only worry about the things that make our website look better, we also have to think about security, performance, and cost among other things.

If you work in a tech space, you’ve probably heard the acronym “API” thrown around quite a few times. If you’re not familiar with what API means, it stands for application programming interface and its functionality boils down to simply connecting different programs with one another based on a set of protocols.

If you have a business, or have ever bought something, you’re probably well aware of what promotional pricing is. You’ve probably glanced at a thousand “SALE!” signs in shop windows or ignored hundreds of emails with “BOGO” or “50% OFF!” in the subject line from a brand you didn’t sign up for notifications from or maybe have never even heard of!

When you first send a search request, Google uses its fully automated systems to scan the web for relevant results based on how helpful it thinks that content will be as well as the nature of the request, and the user’s settings and location. All you have to do is build a great website! You’re probably wondering if there might be a way to push your website closer to the front of the line and closer to your potential customers.

Seamless omnichannel experiences and personalization are the two most notable core corporate strategies that have emerged since AI took over the world. Data from Forbes claims that 65% of businesses are using AI to improve their customer experience, they’ve also gathered that almost all Fortune 1000 companies are investing in AI.

Privacy regulations are becoming more prevalent as internet users and their data are more regularly targeted for fraudulent activities. Some simply want a little more privacy, and I get it! For those worried about their internet privacy, small lines of code that store your data and follow your every move online aren’t very appealing.

Mobile-friendly websites are only becoming more important as mobile devices become even more capable than anyone ever imagined they could be a decade or two ago. This has posed a new challenge for developers that now have to consider the way their websites will appear on a phone as well as a desktop computer. There are multiple strategies web designers use to start building a website that’s mobile-friendly.

A lot has changed this year in regard to consumer behavior on the internet. With the anticipated arrival of artificial intelligence that we now can’t seem to escape, the way we shop has been impacted along with almost every other aspect of our lives. Let’s take a look back on 2024 as it comes to an end, how has consumer behavior evolved since the start of this year?